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The Five Number One Rules Hindsight. In Advance.

Some lessons cost you money. Others cost you years. Get the five rules before you learn them the hard way.

* All free. No account. No upsell. The useful part starts here.

For The Overachievers

Everything is already on the site. Register and find out whether we meant that, or whether the good part was behind an email box the whole time.

Announcements now and then. No newsletter, no course, no drip. If anything else turns up, you have caught us.

But wait there’s more!

Your money. Your career. Your next ‘never again.’ There’s a five for that.

Small List. Big Stakes.

Why Five?

Five rules you can remember when it counts. Each one handles a different way things go wrong.

  • Fits in your head. You shouldn't need a second tab to remember what matters. We stop at five, so the rules can come with you.

  • First place. Five times. Put a rule last and it starts looking optional. Every rule gets number one, because any one of them can cost you.

  • No covering for each other. Great locks won't stop a fire. If doing more of one rule can replace another, we rewrite the five.

  • New problem. Same deal. Money. Hiring. Habits. Whatever it is, we do the same work: five distinct rules you can put to use.

  • The joke isn't on you. Bad advice. Wishful thinking. Miracles sold by the webinar. We take aim at those. You're here to get better. We're here to help.

Your move.

The whole offer is right here. Five rules. No paid tier. No missing piece.

Find my five

Asking For A Friend

Will This Work On Me?

You don’t have to do this properly to come out ahead. Here is how little it takes.

Some
Beats
None

Yes. One is infinitely better than none — divide something by nothing if you want the exact figure. Take whichever one you would hate to explain afterwards, and come back for the other four.

Then you are in the usual position. The one that gets people is never the rule they had not heard of. It is the one they had heard of and did anyway.

Good. Test it against your own situation rather than ours. A rule you have argued with and rejected on purpose is worth more to you than four you nodded at.

It pays out the next time you face the thing, not today. Read the five now and the return arrives later, in a room where you would otherwise have been guessing.

No. No tier above this one, no upgrade, no bundle, no call at the end. There will probably be a book or two, going deeper into these same five. No sixth rule is being saved up for it.

Step One Of One

Read One Before You Need It.

The one you need is already written, which is rather the point. Come with a bit of time — these are arguments with their evidence attached, not listicles.

Also available to robots

Every rule as structured data. Every Number One as JSON. Nothing behind a key.